Project Type: Brand Identity Design
Location: United Arab Emirates
Year: 2023
Konnect with Karine is the personal brand of a Dubai-based psychologist. The goal was to create a brand that reflects Karine’s vibrant personality while aligning with the core values of her practice: empathy, relatability, and empowerment.
Dr. Karine’s philosophy emphasizes that true healing comes from balancing emotion and logic—where the brain and heart must work together in harmony. This concept is visually captured in the logo, which features a heart nestled within a brain, symbolizing the fusion of both elements in the healing process.
The use of different colored gradients signifies the dynamic, often complex journey of healing, combining both beauty and chaos. The colors chosen evoke a sense of hope and vitality, while the overall brand identity communicates youthfulness and approachability, ensuring relatability while maintaining an air of simplicity and oppenness.