Project Type: Packaging Design, Web Design, Photography Styling
Location: Amman
Year: 2021
Sukoun Lifestyle is a creative initiative collaborating with local NGOs and entrepreneurs, aimed at supporting local artisans and advocating for women empowerment. The brand is centered around designing beautiful sustainable handmade pieces that showcase local craftsmanship, while inviting a sense of stillness, peace, and tranquility into the lives of its community.
Practicality and sustainability guided the packaging design. A multi-pouch dynamic tote bag was created, made from leftover fabric used in product production. This versatile bag serves both as packaging for larger pots and pans and a double-sided pouch with two pockets for smaller items. Each bag features unique fabric and prints, making every piece one-of-a-kind. When you shop Sukoun, you're not only buying beautiful handmade items but also practical essentials that become part of your lifestyle.
Reflecting the tranquility and calmness that are of Sukoun’s essence through the website was the goal.
By employing the brand’s colors and feel a full user experience was created.
All images used throughout the website were styled, photographed and edited as part of this project.
